Two bishops have spoken out against what they claim is the failure of major retailers to support the only Christian chocolate Easter egg, despite demand from shoppers.
It is claimed that some stores including Waitrose have only ordered a few dozen of the Real Easter Egg this year, despite being “inundated” with requests last Easter when the product was launched.
In addition to telling the story of Jesus’s crucifixion and resurrection on the box, the religious egg is made from Fairtrade chocolate and 15p from each £3.99 sale is donated to charity.
The Bishop of Oxford, the Rt Rev John Pritchard, said: “There seems to be a clear-cut agenda to keep credible products with any connection to Christianity off the shelves. But it is vitally important that our children are not cheated of the chance to hear the Easter story.
“Last year churches and schools campaigned with their wallets and ordered tens of thousands online and complained to supermarkets which were not stocking enough. If we have to continue to campaign to establish The Real Easter Egg by placing orders online or supporting independent retailers, then so be it.” Read more...